Demo site. The calendar link, contact email, and legal pages are placeholders until launch.
Scout · Local SEO + AI search
Scout does your local SEO and AI search (AEO): higher on Google Maps, named in the answers ChatGPT and Google’s AI give, and more calls and direction requests every month.
Scout
Working on Fade & Co.
Fade & Co. Barbers
4.8 (138) · Open · closes 8pm
Hours fixed on 6 directories
12 new photos on Google
Replied to 9 reviews
“best barber near me open late?”
Fade & Co. in Williamsburg is open till 8pm and well reviewed for skin fades.
The problem
Wrong hours. A photo from 2019. A competitor ranking for the thing you do best. And now AI answers that name only a handful of shops. Local SEO and AI search are unglamorous work, and they’re how a neighborhood decides you exist.
Local SEO + AI search (AEO)
People still search Google and Maps. More and more, they also just ask ChatGPT. Scout gets you to the top of both, and shows you the proof every week.
for “barber near me” · Fade & Co.
In the top 3 from 6 of 49 spots around the shop
12%
ChatGPT, Google’s AI, Gemini and Perplexity
Out of 20 questions locals ask, like “best barber near me open late”
Where can I get a good skin fade in Williamsburg that’s open late?
Fade & Co. on Bedford Ave is open until 8pm and well reviewed for skin fades and beard work.
Your Google profile, fixed and kept fresh
Hours, services, photos and posts, accurate everywhere: Google, Apple Maps, Yelp and the directories AI reads.
Reviews, asked for and answered
Boomer asks happy guests at the right moment. Scout replies to every review within a day.
Pages that answer how locals ask
A page for each service you offer, written the way people search and the way AI quotes.
Mentioned where AI looks
Local guides, ‘best of’ lists and neighborhood sites: the mentions AI assistants lean on most.
“No one can guarantee a #1 ranking on Google.”— Google Search Central
We agree. So we don’t promise rankings. We promise the work, and we show you the numbers every Sunday.
Name, address, hours, services, and photos, kept as one source of truth and pushed everywhere that matters, including AI answers.
Pages and posts that match what your street actually searches: the cut, the filling, the class, a table tonight.
Listings drift and reviews pile up. Scout watches, fixes, and replies to reviews so you always look open and cared for.
Google profile and listings fixed and consistent. No ranking promises, just the groundwork.
Early movement on Maps, every review answered, and your rankings tracked street by street.
Top 3 from more of your neighborhood, and named in more AI answers. Search compounds from here.
Typical for a single-location shop. Not a promise; you’ll see the real numbers every Sunday.
Scout’s part of your Grow Report: where you rank, where AI names you, and what got fixed.
Top 3 on Maps from 31 of 49 spotsNamed in 11 of 20 ChatGPT answers38 calls and 52 direction requests from GoogleListings look better within days. Rankings and AI answers take weeks to months, and no one can guarantee them; Google says so itself. You’ll see your Maps rankings and AI mentions every Sunday, so you’ll know what’s moving.
Answer engine optimization: getting named when someone asks ChatGPT, Gemini or Google’s AI for a recommendation. Those answers usually name only a few businesses, and ranking on Maps doesn’t get you in on its own. Scout works on both.
It helps, but it isn’t always needed. If your current site is hurting you, we’ll say so, and Porter can take it over.
Never. No bought links, fake reviews, or directory spam. That’s how businesses disappear from search later.
A 20-minute call. We look at your shop, tell you what the crew would do first, and give you a straight price.
