Boomer · Retention
Your regulars, back in the chair.
Boomer remembers every guest, notices when they drift, and writes to them in your voice until they book again.
Boomer
Working on Fade & Co.
Spotted
186 regulars haven’t been in for 60+ days
To: Sam · Subject
We saved your chair, Sam ✂️
It’s been a while! Marco has Thursday at 5 open, and your usual fade is on us for a tidy-up this week.
The problem
The easiest booking is the guest you already won.
The walk-in who loved the cut. The family that booked once. The member who drifted. You meant to follow up, then Tuesday got busy. Boomer does the following up, every week, without being asked.
How Boomer works
- 1
Learns how you sound
Boomer starts from your brand, your hours, and how you actually talk to guests. No stock newsletter voice and no fake urgency.
- 2
Sets the rhythm
Welcome notes, visit reminders, win-backs, and seasonal offers, sent as often as people should hear from you and no more.
- 3
Brings them back
Boomer watches who opens, who books, and who goes quiet, then rewrites what isn’t working. Your Crew Lead keeps an eye on all of it.
What you’ll see, and when
- Week 1
First win-back notes go out, and the first lapsed regulars book again.
- Day 30
Review requests are flowing, and a rebooking baseline is set.
- Day 90
Regulars visit more often, and quiet days start filling from your own list.
Typical for a single-location shop. Not a promise; you’ll see the real numbers every Sunday.
What Boomer handles
- Welcome notes for new guests
- Win-backs for regulars who went quiet
- Birthday and visit reminders
- Seasonal offers timed to your calendar
- Review and referral asks that don’t feel pushy
- SMS and WhatsAppSoon
What you’ll see on Sunday
SampleBoomer’s part of your Grow Report: who came back, and what brought them.
- 15 regulars rebooked this month
- The ‘We saved your chair’ email worked best
- 12 new Google reviews from happy guests
Questions about Boomer
Do I have to write any of the emails?
No. Boomer writes them in your voice, and your Crew Lead checks the tone and the facts. If you ever want to change a line, just tell your Crew Lead.
What do you send emails with?
A simple email setup we host for you, or the list and tool you already have. We’ll pick the easier path on the call.
Can I pause it if we get too busy?
Yes. Tell your Crew Lead and Boomer will skip a week or hold a campaign. Bringing people back should help the floor, not flood it.
Hire the Gryns.
Watch your shop grow.
A 20-minute call. We look at your shop, tell you what the crew would do first, and give you a straight price.
- Cancel anytime
- You own every account
- One person answers for the crew